SMS Marketing in Nigeria is a form of marketing done via SMS to create awareness for product and service. Like Email Marketing, companies use SMS to run promotional campaigns in Nigeria.
SMS marketing has proven to be more effective compared to Email marketing because of the higher open rate. People are more likely to read SMS than they are to read their mails. Internet connection to access Emails while it is not the case for SMS making it a better alternative to reach a larger audience and get better results.
The goal of SMS marketing in Nigeria is to build a database of subscribers to increase customer loyalty.
When implementing close range marketing tactics, text messages are an ideal way of notifying people within your area of any running offers/ discounts, without having to use push-notification applications. Apart from sending SMS marketing to alert customers about available deals, its also and effective medium for reminding your audience about an upcoming event and engaging customers by getting their feedback.
In fact, for at least 60% of consumers, SMS marketing in NIgeria is preferred to other email marketing and push-notification services. Platforms like BetaSMS allow for easy segmentation and management, so the most relevant text messages can be sent to those who are most likely to convert. SMS marketing is also more cost effective when compared to other means of marketing.
These marketing messages can vary from promotional messages, product launches, new lines, sales, offers and more.
Why you should choose BetaSMS for your SMS Marketing In Nigeria
- It is Cheaper compared to other platforms. On the BetaSMS platform, you can send SMS for as low 1.85 per SMS. The larger the volume of number the cheaper the price.
- Offers Database at a low rate. For customers that do not have a ready database for their SMS marketing, the platform has large database that cuts across all locations in Nigeria. Customers can decide not jus based on location but also sex, age, occupation, and net worth. The cost for database ranges from 20kobo – 3 naira per number. The more the numbers the lower the price.
- Delivery report: subscribers can view delivery report for every SMS sent on the platform. The report shows the numbers, status of the SMS (delivered, submitted, or failed), sender ID, message, number of pages, price, time, and date etc.
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