Generating revenue is the lifeblood of any organization. Hence the overarching need to employ suitable plans and structures to achieve this goal cannot be overemphasized. One such suitable way is SMS. As simple as it sounds, SMS can be used to drive revenue for your business. It can be used for notifying customers of special offers, or simply notifying customers and prospective customers of new products/services that you are now offering. Typically, free samples, Buy 1 get one free, or high % off deals work the best. Employing SMS for your communications will in turn help your brand make money in the long run. But you must use what works best for your business. Although that will take some testing as each industry and business is different?
How you structure your text and choice of words when sending your message is a very important aspect of getting maximum responses. Furthermore, studies show that the first 30 or fewer words of your SMS will make or break your success. You will also need to test send times to see what works best with your market. Different send times can have a huge impact on the success of your SMS. Learning these things ultimately increases your conversion, hence helping you make money.
How can your business utilize bulk SMS marketing to make money?
Here are some examples and ideas on how bulk SMS can be used to add value to your interaction with customers.
Send reminders – today’s customers are never static hence the need to communicate fast and reliable information from your business to them. Sending quick reminders can help you improve customers’ perception of your company.
SMS marketing boosts sales – you can market new products and services directly through SMS and increase the purchase rate.
Keep customers up to date – keep your loyal customers in the loop and make them feel important and abreast of happenings in your brand.
Send alerts if there is some problem your clients should be aware of – in case of customer service issues that can have a direct impact on your clients, you can quickly inform them to avoid possible inconveniences.
It’s worth mentioning that making money with SMS is very possible. It begins by sending the right messages and communications to your customers. This in turn will lead to conversion. Meanwhile, marketing via SMS is one of the most affordable yet efficient ways of reaching out to your client base. Indeed old is gold!