Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their devices. Below are important steps on how to incorporate mobile marketing strategy into your small business.
Optimize your Web and Landing Pages for Mobile
First of all, ensure all your mobile marketing strategy can be viewed on mobile devices. This means optimizing your web pages (a specialized design) for tablets and smaller screen sizes. This allows the user to browse the content on a web page similarly to how they would on a desktop. Ensure all that the images on your website are not too heavy, this would minimize loading time. Keep your landing and web pages as mobile-friendly as possible. Always update vital information on your website in order to avoid miscommunication.
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Find the Right Audience for small businesses
In addition, the most effective mobile marketing strategy is that targeted to drive connection with a targeted audience. One way or another your brand or business has already developed ideal client profiles (ICPs) and target buyer personas.
These ICPs and Buyer Personas would help you know the right platform for your digital marketing strategy campaign. By identifying the right platform for your campaigns, you save money and time.
It is also important to know the types of content with high levels of engagement on various social media platforms. Most social channels are designed to be most effective on mobile devices and they are at the easy reach of your audience.
Clear Call-to-Action for your mobile marketing strategy
Having a clear calls-to-action throughout your content makes it easier for clients and customers to engage with your brand. These short bursts of information invite a viewer to make the next logical step in a way that feels natural, pulling them further into your online sales funnel. For example, embed direct links to your website or online store in every message you send out. It is important that business owners create CTAs that don’t require too many steps to be completed. Furthermore, make links to connect with your brand clickable, prompting an email box to open, or a phone call to begin.
Make Use of SMS Marketing
Another is SMS marketing is an affordable mobile marketing strategy that businesses use to promote their products and services. Including an “opt-in to a text subscription” can help you share service or product promotions quickly. The moment your customers share their contact information with you, you can easily inform them about your sales, discounts and promotional offers. This prompts a user to act with urgency, with the average SMS marketing click-through rate sitting at 36%.