1. Open and Read Rates Of Over 98%
Contrary to e-mail marketing with an open rate of 20-30 percent, the biggest benefit of Bulk SMS is that you will get high open and read rates. Over 98% of recipients open and read the text messages within 4 minutes of its delivery. Therefore, using SMS marketing will ensure a high percentage of people see your marketing, hence conversion ensues – which is in itself the major benefit of bulk SMS for your business.
2. Flexibility – You Determine When You Want Message to be Sent.
In our fast-paced society. It’s not unusual to have entrepreneurs finding ways to save time and yet keep the effectiveness. With Bulk SMS websites like BetaSms you can schedule your messages and have them sent on the exact date and time you plan for, indeed a great benefit for business owners with busy schedules. This feature in Bulk SMS can be used to drive sales of specific items on specific days to clear out extra stock or to feature new stock arrivals.
3. High ROI and Low Cost
For many startups, marketing costs should be minimal. Amongst the many ways of promotions (TV commercials, newspaper ads, and other outdoor advertising) Bulk SMS Marketing services are comparatively quite cheaper than the other forms. It requires very low-level setup costs and low pay per use costs. For example, you can target more than 1000 customers in minutes with the cost of under 10,000 Naira.
4. An Easy Tool To Stay In Contact & Retain Existing Customers
With the help of SMS, you have the luxury of targeting interested audiences. SMS marketing is based on getting the customer’s permission to opt-in and opt-out features. Once you have this permission you can send them a message regularly to keep your company top of mind, present them with offers to try and get them to buy additional products or services, or remind them of what they have purchased from you to increase product usage. It is a great way to establish a strong relationship with the customer. The fact that people check their phones so often makes SMS a great marketing tool.