Why Bulk SMS Is Important In Your Marketing Strategy

Like we said in a previous post, the rise of the use of mobile gadgets and devices has created the need for understanding how marketing can be optimized across Mobile platforms. And SMS is a top priority to consider when drawing your Marketing plans which leads us to the importance of Bulk SMS. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled, making it the mobile channel that offers the widest reach possible. Even in an app-crazy world, SMS still has a high-penetration rate and a lot of brands leverage on that to get their message across effectively.

Why should you use Bulk SMS?

Mobile Friendliness

SMS is mobile friendly and doesn’t require any additional gimmicks or designs to fit into Mobile screens. SMS is compatible with pretty much every mobile phone so you don’t have to worry about onboarding your users and customers with brand new technologies.

High Open Rate

SMS has an open rate of 98%, and up to 90% of people who open the message will read it within three seconds. This is far higher than email marketing or other digital channels. Tailor your Bulk SMS to appeal to prospective customers giving them reasons to research your service.
With the high open rate, Bulk SMS often makes it easy to add a good call to action – a call to action is the action you want the recipient of your message to perform. This could be buying a product, ordering for

Trackability

With Bulk SMS Marketing you can easily track who opens your message, what links they clicked and who ignored the message.
SMS Marketing aka Bulk SMS makes it possible to get feedback from your recipients quickly, via a quick tap on the ‘reply’ button.
When picking a platform to use in sending your SMS campaign or bulk SMS, you should pick a platform that ensures trackability. So you know the performance of your campaign.

Fast ROI & Cost-effectiveness

Bulk SMS is very affordable and has a high return on investment. When compared to other mediums of marketing, bulk SMS is far cheaper, and lots of businesses, both small scale, and large-scale ones can afford it. A lot of people look down on the effectiveness of SMS Marketing, but research has shown that it has one of the highest ROIs. Think about all the brands you know or businesses you use that send you text messages, you most likely remember their offers or promos.
Domino’s Pizza, for example, has a lot of customers who respond to their Promos sent via SMS.