Marketing is both expensive and necessary.
If you want your B2B business to grow, you absolutely need to invest in marketing it in some way. Word of mouth is great, after all, but it’s often not enough on its own. Even if it would be eventually, you need a lot of momentum and a lot of customers for word of mouth to be significant enough to be sending you the number of new customers that you need.
This poses a challenge for small businesses who are on a tight budget, which many are. It costs a lot to operate a business and because of the price tags and the overwhelming number of options that it involves, marketing is sometimes what ends up getting skipped.
Always Carry Business Cards
Business cards give you a quick way to exchange information and they can lend some credibility and professionalism, too. You can meet potential clients, vendors, or even employees pretty much anywhere, so you want to be prepared.
Not only are business cards a cost-effective small business marketing tactic, but they’re also a great way to find leads that you also have a personal rapport with. Business cards are one thing you can afford to invest in fully.
Make sure it matches your branding and ideally have your name, phone number, website, and social profiles (if applicable) attached. B2B businesses should include their LinkedIn profile if they’re active there.
This ties in a lot with the business card strategy, but it works online and in person. Leverage your network for all it’s worth (without being obnoxious) and you’ll see much better results. Your network already knows and hopefully trusts you. Reaching out and letting them know that your business is open and what you can do for them is all that’s needed. This can be effective even if it’s a single Facebook post letting your friends know about your goods and services.
People who know you most will be most likely to check it out and they may even tag some of their friends who need the services you offer. There’s a huge audience out there who needs your services, after all, and a recommendation from a friend can help you find each other.
It’s also good to network within industry groups. Make yourself known in them, even if they’re online—participate, ask questions, and answer questions, too. People often refer work and clients to each other in these groups, so making yourself a standout and building relationships there can be invaluable.