Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Below are important steps on how to incorporate mobile marketing into your business.
Optimize your Web and Landing Pages for Mobile
First of all, ensure all your mobile marketing strategies can be viewed on mobile devices. This means optimizing your web pages (a specialized design) for tablets and smaller screen sizes. This allows the user to browse the content on a web page similarly to how they would on a desktop. Ensure all that the images on your website are not too heavy, this would minimize loading time. Keep your landing and web pages as mobile-friendly as possible. Always update vital information on your website in order to avoid miscommunication.
Find the Right Audience
The most effective mobile strategies are those targeted to drive connection with a targeted audience. One way or another your brand or business has already developed ideal client profiles (ICPs) and target buyer personas.
Mobile marketing campaigns can be tailored to reach your ICPs and Buyer Personas when you know them. These ICPs and Buyer Personas would help you know the right platform for your mobile marketing campaign. By identifying the right platform for your campaigns, you save money and time.
It is also important to know the types of content with high levels of engagement on various social media platforms. This is because most social media channels (Instagram, Facebook etc.) are designed to be most effective on mobile devices and they are at the easy reach of your audience.
Having a clear calls-to-action (CTAs) throughout your content makes it easier for clients and customers to engage with your brand. These short bursts of information invite a viewer to make the next logical step in a way that feels natural, pulling them further into your online sales funnel. For example, embed direct links to your website or online store in every message you send out. It is important that business owners create CTAs that don’t require too many steps to be completed. Furthermore, ensure that any link to connect with your brand can be clicked on, prompting an email box to open, or a phone call to begin.
Make Use of SMS Marketing
SMS marketing is an affordable mobile marketing strategy that businesses use to promote their products and services. Including an “opt-in to a text subscription” can help you share service or product promotions quickly. The moment your customers share their contact information with you, you can easily inform them about your sales, discounts and promotional offers. This prompts a user to act with urgency, with the average SMS marketing click-through rate sitting at 36%.