Despite the rise in mobile messaging applications, SMS still proves to be the most convenient way for businesses to get through with their audience. The increasing importance of text messaging hammers home the idea that this 20-year-old marketing strategy is here to stay.
Bulk SMS text messaging is an affordable strategy that helps you send bulk SMS to a targeted group of people that get read in a matter of seconds. Bulk SMS has an open rate of 98% compared to emails.
How Businesses can promote their products and services with SMS Marketing
Run Campaigns and Promotional offers
Going by its cost-effective nature, businesses can easily run campaigns to promote their products/services and even support their campaigns with incentives and offers.
- “Come join us with a cup of tea and some freshly baked cupcakes at Fifi’s Oven, 8-10am tomorrow!”
• “Happy Independence day!!! Celebrate by taking an extra 20% off on purchases. Visit our Instagram page to place your order @thecatfishstore”
If you own a service-oriented business such as an eye clinic, beauty salon and more, where you have to arrange an appointment with your customers, in such cases a simple appointment reminder text can help you considerably bring down the number of no-shows, not to mention enhance customer experience. Below is an example.
Hi Ronke, you have an appointment @ 12 p.m. at The Eye Clinic.
This is how text messaging helps your business stay connected with your existing customers. That is, by offering ongoing service, helping them whenever there is a need, and more importantly, creating upselling opportunities.
Sure enough, you could automate these messages. But then, it will be difficult to ensure every automated promo is personal, friendly and relevant. These are some of the simple ways business SMS could boost customer value and engagement.
Also, SMS ads are free from advertising and spam unlike other marketing channels such as email and their likes that are completely overrun by advertising and spam.
Furthermore, personalizing your marketing messages helps build long-term loyalty. Customers are more likely to buy from your business if the messaging is pertinent and personal. SMS text messaging brilliantly taps into the power of personalization.
You can read our post on easy and convenient ways to send bulk SMS on BetaSMS.
Sign up with BetaSMS today and enjoy a 5% bonus SMS credit. Start sending SMS for as low as N1.99k.