A whopping 97% of smartphone users utilize text messaging. SMS has an open rate of 98%, and up to 90% of people who open the message will read it within three seconds. So, why aren’t you using it to engage with your customers via bulk SMS?
One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled, making it the mobile channel that offers the widest reach possible. Even in an app-crazy world, SMS still has a high-penetration rate and you should leverage on that to get your message across effectively.
Remember, if you are not in your customers’ faces, engaging with them, they’ll find an alternative.
How to use bulk SMS to keep your customers engaged
So, how do you get your customers to engage with your brand through text?
1. Offer something of immediate value.
When we receive text messages, the first thing we want to note is the value that we are getting from the sender of the message. Text messaging and bulk SMS is a quick, instantaneous medium, be quick to state the instant offer/gain the recipient stands to get if they take you up on your offer.
2. Always, always make it easy for people to go to your website via your Mobile Marketing strategies. Use simple, abbreviated URLs that are easy to remember or click when making a purchasing decision.
3. Use SMS as a customer service tool and platform.
SMS is a fast and convenient form of customer service. Research shows that consumers say they would prefer text as customer support. So, why not adopt it as your
4. Use SMS as an appointment reminder for your customers.
It’s time to engage your customers. Send bulk SMS to all your customers by clicking this link.
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